Co-Founder, Head of Product & UX Designer at Textrayz.
Textrayz adaptive technology-powered platform enables content owners/makers to create interactive self-paced learning apps. Content owners/makers use templates such as text, video, social, visual, game, timeline, etc. to give life to their archived/live/new content. Templates are automatically organized in interconnected layers that allow for either linear navigation or 3D navigation.
With years of experience in design for the content industry, I have developed expertise in creating concepts for effective content distribution to large audiences. I have a vast experience in developing formats for web, print and mobile. My responsibilities included creating the graphic logic, navigation logic and usability of a large number of media products. In addition, I was responsible for the development, maintenance and improvement of master templates and smart objects libraries.
I was the leading designer of the team that founded the high-profiled TheMarker business media group, which was widely acknowledged as creating a graphic as well as an editorial revolution.
During the years 2008-2012 I have had the honor to serve as the chief editorial designer of Ha'aretz group, responsible for all the products in all platforms. During my last year in this position, I led and oversaw the redesign of sections of the printed edition, Haaretz Hebrew website and Haaretz English website and the design of TheMarker Hebrew application for iPad and the acclaimed Haaretz international English application for iPad.
I am an active artist, and since 1993 have participated in a large number of solo & group exhibitions, including solo exhibitions in Gordon Gallery, The Israel Museum - Jerusalem, the Museum of Contemporary Art (MuHKA) - Antwerpen, Belgium, The Jewish Museum - New York and the Documenta X in Kassel, Germany.
Art Projects and Exhibitions 1993 - "Third Person," group exhibition, Bograshov Gallery, Tel Aviv; Curators: Michal Heimanand Ariella Azoulay - "Antipathos: Black Humor, Irony and Cynicism in Contemporary Israeli Art," group exhibition, The Israel Museum, Jerusalem; Curator Tami Katz-Freiman (catalogue) - 1994 - One-Person Show, Bograshov Gallery, Tel Aviv; Curator: Ariella Azoulay (catalogue) - "The Suitcase", group exhibition, Bograshov Gallery, Tel Aviv; Curator: Ariella Azoulay - "Mi Yemalel," group exhibition, Bograshov Gallery, Tel Aviv; Ariella Azoulay - "Ta-asiya," group exhibition, Artists' House, Tel Aviv; Curator: Nehama Golan (catalogue) - "90-70-90", group exhibition, Tel Aviv Museum of Art; Curator: Rona Sela (catalogue) - "Tel-Hai 94", contemporary art biennial; Curator: Gideon Ofrat - "Export Surplus" (ArtFocus 94), group exhibition, Bograshov Gallery, Tel Aviv; Ariella Azoulay - 1995 - Naturalize / Soft Camera, video project, Herzliya Museum of Contemporary Art; Curator Äim Deuelle Lusky (print work) - "Terminal", group exhibition, Bograshov Gallery, Tel Aviv; Curator: Ariella Azoulay - 1996 - Naturalize / Local Observation Point, YMCA Tower, Jerusalem, interactive computer and postcards project, The Israel Museum, Jerusalem; Curator: Suzanne Landau - Naturalize / 0.7, interactive computer project, in the exhibition "Hide and Seek" ArtFocus 96, Teddy Kollek Stadium, Jerusalem; Curator: Ami Barak (print work) - 1997 - Naturalize / 0.71, in the exhibition "Out of Senses", the Museum of Contemporary Art (MuHKA, Antwerpen, Belgium; Curator: Flor Bex (catalogue) - Naturalize / Local Observation Point, Kassel, interactive computer and postcards-project, Documenta X, Kassel, Germany; Curator: Catherine David (catalogue) - Naturalize / A to Z, live video and internet broadcast, part of the Documenta X "100 Days" events, Kassel, Germany; Curator: Catherine David - 1998 - Naturalize / 100 m, video and internet project, The Jewish Museum, New York; Curator: Heidi Zuckerman-Jacobson (leaflet) - Naturalize / 0.72, in the exhibition "Double rivage", Centre régional d’art contemporain Sète, France - "Condition Report: Photography in Israel Today", group exhibition, The Israel Museum Jerusalem; Curator: Nissan Perez - "After Rabin: New Art from Israel", group exhibition, The Jewish Museum, New York; Curator: Susan Goodman (catalogue) - 1999 - Naturalize / Skins, in the exhibition "Skin-Deep: Surface and Appearance in Contemporary Art", The Israel Museum, Jerusalem; Curator: Suzanne Landau - 2001 - "Armory Show," group exhibition, Tel Aviv Museum of Art; Curator: Ellen Ginton - 2007 - "Time Machines, Time Traps" one-person exhibition, Gordon Gallery, Tel Aviv; Curator Amon Yriv. - 2011 - "Shiri in the Solar Sistem", one-person exhibition, Gordon Gallery, Tel Aviv; Curator Amon Yriv.
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